Business Communication Notes

The aim of B.Com Business Communication Subject is to develop effective communication and listening skills in students so as to enable them to communicate confidently in inter personal communication as well as in large groups. Also to develop effective writing skills so as to enable students to write in a clear, concise, persuasive and audience centred manner.


Business Communication Subject include modules like - introduction to business communication; methods of communications; dimensions of corporate communication; barriers to effective communication; theory and practise of business correspondence; and modern forms of communication.

Sr. No.	Modules	Topics
1.	Introduction to Business Communication	Concept of Communication Definitions of Communication Process of Effective Communication Elements of Communication Importance of Communication in Corporate World
2.	Methods of Communication	Nature and Definitions of Verbal Communication Oral Communication: Definition, Advantages and Disadvantages Written Communication: Definition, Advantages and Disadvantages Guidelines for Making Effective Verbal Communication Non-verbal Communication: Facial Expressions, Gestures, Postures, Eye-Contact and Silence
3.	Dimensions of Corporate Communication	Corporate World and Communication Nature of Hierarchy in Corporate World Downward Communication: Definition, Merits and Demerits Upward Communication: Definition, Merits and Demerits Horizontal Communication: Definition, Merits and Demerits Vertical Communication: Definition, Merits and Demerits Grapevine Communication: Definition, Merits and Demerits
4.	Communication and Listening	Listening and Communication Nature and Definitions of Listening Importance of Effective Listening in Communication Active and Passive Listening Barriers to Effective Listening Guidelines of Effective Listening
5.	Barriers to Effective Communication	Nature and Definitions of Barrier Physical Barriers Psychological Barriers Semantic Barriers Measures for Removal of Barriers
6.	Theory and Practise of Business Correspondence	Parts of Business Letter Layouts of Business Letter Principles of Effective Letter Writing email Writing Etiquette Types of Letter: Letter of Application with Resume, Letter of Enquiry, Letter of Order, Letter of Collection, Letter of Complaint and Letter of Sales
7.	Interviews	Nature and Definitions of Interview Types of Interviews Application of WASP Technique Preparations made by the Interviewer Preparations made by the Interviewee Commonly Asked Questions in the Interview
8.	Modern Forms of Communication	Principles of Effective Presentation Do’s and Don’ts of Effective Presentation Effective Use of OHP Effective Use of Power Point Presentation Guidelines for Effective Presentation

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